Visual Marking Systems Wins Big Award
The graphic design company received the 2012 Smart Business World Class Customer Service Award.
Visual Marking Systems (VMS) proudly received the 2012 World Class Customer Service Award for Servant Culture from Smart Business, the company announced Monday in a press release.
The awards ceremony held on June 7 honored companies in Northeast Ohio that display superior customer service. The annual event serves to raise awareness of the importance of customer service in the business world, recognizes organizations that demonstrate exceptional customer service and shares best practices in customer service from those that do it best.
Dolf Kahle, CEO of the high-performance custom graphic design services and printing company, accepted the award on behalf of his hugely successful customer service team. Says Kahle, “The VMS team continually shows tenacious commitment to world-class excellence and customer service. Every aspect of our business creates a successful culture of customer service.”
VMS developed an Innovation Center just for this purpose. When meeting with clients prior to giving a production quote, employees will brainstorm ideas on the best way to graphically design and manufacture a product for their customers, printing and cutting options, inventory management, shipping and packaging methods, and best materials to use.
As a result of these brainstorming sessions, the team at VMS typically offers ideas above and beyond what clients were expecting. By looking for ways to improve products they demonstrate that they have their customers’ best interests at heart.
The company has several clients it considers VIP customers due to loyalty and the size of their business. However, VMS said it strives to make every client feel like a VIP. The company offers a plant tour that makes customers feel welcomed and provides an inside look at the business.
The tour is themed after the Hollywood Red Carpet and leaves an impression that clients remember for months. Every customer at VMS is considered a “star” and the top 10 VIP customers have their names printed on Hollywood stars on the entrance floor. After customers walk through the VMS Hall of Fame, they get their photo taken on a Hollywood backdrop with the VMS logo and the customer’s logo, which gets framed and the customer can take it back to the office with them.
As customers are guided through the VMS plant they participate in interactive, hands-on projects along the way. As if that wasn’t enough, VMS also writes thank-you notes to all its customers for all their hard work.
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