The Twinsburg Chamber of Commerce is sporting a new look.
The chamber now has a new logo that officials say is part of a larger strategy to enable the organization to better connect with the community and local businesses.
"We would like area businesses to think of the Twinsburg Chamber as an organization that is innovative, growing and committed to giving back to the community," said Abby Schroll, Executive Director of the Twinsburg Chamber. "Redesigning the logo is a part of that brand strategy."
The chamber was founded in 1921 and is part of Twinsburg's rich and unique origin story, Schroll said.
As the story goes, In 1819 twin brothers Moses and Aaron Wilcox made an arrangement with the settlers to rename the town of Millsville. For this privilege they donated six acres of land for a public square and twenty dollars toward the construction of a school house. The new name was Twinsburg.
Schroll said the story of Twinsburg's origin is "truly the soul of our brand" and the logo seeks to both preserve the past and embrace the future.
"We wanted the redesigned logo not only to create a fresh new look but to also reflect the brand‟s new personality – to be seen as a younger professional who is more cheerful and exciting," she said.
The new logo is an optical illusion with built in images of twins and a creek. The ‘twins’ represent Moses and Aaron Wilcox and the story of Twinsburg’s origin. The ‘creek’ depicts the well known Tinker’s Creek that flows through Twinsburg.
The logo is also an abstract representation of the globe and visually conveys the unlocking of potential, a spirit of togetherness and an ability to impact the world. The blue and green color palette depicts vibrancy, growth and optimism.
The new look will be a part of all Twinsburg Chamber communication.
"We hope that the new look will enable members to identify more closely with the Chamber and better understand its purpose of making Twinsburg a better place to work, to live and to visit," said Twinsburg Chamber President Peter DeSouza. "Just as it takes an orchestra to play a symphony, the new look is the result of a team effort."
The Twinsburg Chamber of Commerce is organized to promote the interests of its members, strengthen the local economy and advance educational, tourism and community development programs that contribute to making the Greater Twinsburg area a better place to work, visit and live.
For more information please visit www.twinsburgchamber.com.